Fact-based planning, analysis and decision-making for Alliance-Partnerships

Partner to Profit

What ALLIANCE PROFESSIONALS say about running alliance-partnerships as businesses...

Capturing the Full Investment:

“We are looking at capacity to the market versus what capacity we need to capture the market.”

The 21st Century Vision:

“A single platform…a single portal. We understand that Is unrealistic. But anything that could help simplify the overall process and alliance experience.”

A Business Case is Essential:

“The fork in the road is the development of a case and operating plan…jointly with the partner.”

From idea to business


Keith Gaylord, CEO, gives an overview of the roll of alliance-partnerships in today’s market, the challenges in realizing the potential of alliance-partnerships, and a solution purpose-built to help make way for growth and innovation.

Collaborate with your team


Partner to Profit was born out of years of experience and built specifically to address the needs that running alliance-partnerships require. Truly a 21st century tool, Partner to Profit puts into the hands of alliance-professionals a game changing capability.

Test the numbers

1:1 Conversation

Partner to Profit is more than just an application: We’re a team that together provide enabling technology, deep alliance management competencies and a robust collaboration platform. Let’s chat to see how we can contribute to your success.


The time has come for a system on par with CRM and PRM systems, purpose built for alliances:

ARM – Alliance Relationship Management


Not Just a Product but a Team

Partners complement technology with alliance management competencies and a robust collaboration platform.


Business Cases Matter

A survey of senior alliance professionals underscores the roll and value of the proposition before the plan.


Planners Grow 30% Faster

Amidst the debate numerous studies conclude that planning counts: One noted source said by as much as 30% faster.


What Leaders Say About Planning

The practice of planning is as old as time. Hear what noted leaders have said about the value of planning.


Our Partners:

The Partner to Profit team’s mission is to enable companies around the world to improve the business performance of their alliance-partnerships. Our combination of rich application function, deep alliance management competencies and a robust collaboration platform gives us confidence that we can pursue that objective successfully.

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Phoenix Consulting Group

Phoenix Consulting Group partners with our clients to optimize collaborative business relationships.  We help companies accelerate revenue, tap new sources of innovation and open new markets through effective alliances and partner ecosystems. PhoenixCG stays on the forefront of collaborative best practices through active leadership in advancing standards in collaborative business practices and professional certification.  Our consultants combine strategic perspective with practical professional experience ensuring we deliver actionable recommendations that have real world relevance.

For more information contact us at info@phoenixcg.com

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Oritor delivers simplified, cross-platform collaboration Solutions. Please visit oritor.com to learn more and sign up for a demo.

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